Closed Captioning

Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls

Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Home
Our office is located at Main Street and Grand Avenue in the heart of downtown El Segundo, California. We’re a 7 minute walk to the beach, and a 7 minute drive from the 105 and 405 freeways. Our office is easily accessible from Manhattan Beach, Hermosa Beach, Redondo Beach, Hawthorne, Lawndale, Torrance, Playa del Rey, Marina del Rey, Playa Vista, and Westchester. Free parking.

Alec V. Ferradas, DDS Inc. dba Second City Dental is a cosmetic and family dentistry private practice. Dr. Ferradas provides dental bridges, dentures, partials and implants, cosmetic dentistry, and family dentistry. For those who may have fears or concerns about visiting the dentist, Dr. Ferradas anesthesia technique helps you avoid pain and discomfort without the cost and health risk of sedation.

Cleaning & Check-up
Dental Cleaning
Before you even open your mouth, your certified hygienist will need to update your medical history. If this is your first appointment, or, if you are a current patient, it's important for us to be aware of any changes in your health such as new medications, diabetes, arthritis, pregnancy, etc. We also need to be aware of any health concerns, anxieties, or allergies you may have in order to avoid complications and to make sure we give you the best care. And when we say tell us about any concerns or anxieties, we mean it! Don’t be a hero and try to be brave – it’s VERY common to be afraid of any dental procedure. Sometimes, all you need is a little explanation or to voice your fears to make things seem a little better.
Now that you have shared your health concerns, the hygienist can begin working inside your mouth. The first thing the hygienist will do is give your teeth a thorough cleaning by scraping off built up plaque and tartar that collects above and below the gum line.
Next, the hygienist will give your teeth a smooth and shiny finish using a tooth polisher with a spinning head and slightly abrasive paste. The polishing will get rid of any residue that was previously missed and will make your teeth smoother so that plaque will not collect as easily on them between visits to the dentist.
Dental X-Rays
The next thing we'll do is take x-ray images of your mouth so the doctor can see if there are any issues below the mouth’s surface. Today, x-ray imaging is performed by biting down on a piece of specially designed plastic connected to a computer while an x-ray imaging machine is placed against your cheek. (Note: digital x-rays are safer, emit up to 90% less radiation, allow for easy storage, and take less time than traditional machines.) The resulting image will instantly show the visible parts of your teeth as well as the roots below the gum line and your jaw bones, allowing your dentist to see exactly what is happening in your mouth and assign your oral care as needed.
Dental Exam
Now it’s time for the doctor to identify any problem areas in your mouth. The dental exam is different from the initial examination conducted by the hygienist. The doctor will use your dental x-rays to see if there is any loss of bone, fractures, or any other abnormality below your visible gum line before moving on to look for issues with jaw alignment, teeth grinding, and oral cancer. Generally, the doctor will feel your jaw bones from outside of your mouth while you bite down to ensure that your bite is smooth, aligned, and there is no clicking or popping from your jaw joints. They will also inspect the grooves of your teeth to see if any of them have been cracked or smoothed down due to grinding or jaw clenching.
Next, a metal probe with a small angled mirror will be used, which the dentist uses to see behind and between teeth and gums, as well as check for the softening of tooth enamel and dentin. The doctor will also be on the lookout for the swelling of gums in any areas, mouth sores, and redness. Finally, the dentist will measure your mouth’s periodontal pockets, which are the spaces between the top of the gum line and where the gum tissues firmly attaches to the tooth. Ideally, this pocket should only be between one and three millimeters deep, however deeper pockets can be a sign of gum disease and thus should be closely monitored.
Once all of this is done, your dentist should have a full understanding of what your oral health needs are, and will be able to prescribe any necessary treatments to prevent or treat your issues during his consultation.
Doctor Consultation
After completing your dental examination, the doctor will let you know exactly what is going on in your mouth and will advise you about next steps. Sometimes everything checks out fine and we schedule you for another cleaning and exam for the following year. If the doctor identified areas of concern during his exam, he will likely discuss a treatment plan which works for your schedule and budget.

Family Dentistry
What is Family Dentistry
When you choose a family dentist, you’re choosing a practice that will be able to address the oral health of you and your children, at every stage of life. Family dentists are quite similar to general dentists, but typically have more experience working with children.
Dr. Ferradas, DDS and Second City Dental is a locally owned private practice with extensive experience in treating families. During the past 80 years our office has provided dental care for up to 4 generations of South Bay families.
Establishing Healthy Family Habits
Recent scientific studies show that good oral conditions affect our total health. Exposing children early to proper dental care can help them to establish healthy habits and benefit them for the rest of their lives. That is why it is important to utilize family dentistry to maintain oral health.
Family dentistry offers many restorative procedures. One restorative procedure is the removal of tooth decay with the use of dental fillings to prevent more serious conditions from developing. It is much easier and less expensive to eliminate decay when it is small rather than letting it progress deeper into the tooth. Cosmetic dentistry can be used to correct imperfections in the mouth.
A family dentist can treat young children, teens, adults, and the elderly, and provide proper oral care during every stage of life. By choosing a family dentist like Dr. Ferradas, you’ll be able to build a long-term relationship with your dentist, and establish healthy habits for your entire family.

Fillings, Crowns, and Bridges
Dental Fillings
The most common use of tooth fillings is to fill a cavity in the tooth caused by decay. But tooth fillings also can be used to repair damage to teeth caused by teeth grinding (bruxism) or to replace part of a broken tooth.
You should expect to be at our office for around an hour. This gives the staff enough time to take x-rays if needed, talk to you about the procedure and complete the dental work. Before filling cavities, the doctor will numb your teeth, gums and surrounding skin to avoid and lessen discomfort during the procedure. Next, he will drill out the decay in the tooth and replace it with a filling. This process only takes a few minutes.
Once you're done, your mouth will probably remain numb for a few more hours. There aren’t any significant risks associated with filling cavities, but be sure to keep your dentist’s contact information on hand in case you have any questions or complications.
Many options are available for tooth fillings, and all of them have their pros and cons. Types of tooth fillings include gold, silver amalgam (a composite of mercury, silver, and other metals), tooth-colored composite material, porcelain, and a special type of glass. The best tooth fillings for you will depend on cost, what your insurance may cover, and your aesthetic preferences.
There is a wide variety of materials used for filling cavities and they vary in strength and color.

Dental Crown
Dental crowns are custom designed dental restorations which are commonly used to cap, or crown, the top of a a tooth lost to decay. Dental crowns mimic the natural tooth helping to support the long term integrity of the bite. Dental crowns may also be used to stabilize a tooth after a root canal treatment.
Today, dental crowns are natural looking and made of high-quality ceramic material which mimics natural tooth material. The material is long-lasting, highly durable, and stain-resistant - often lasting for many years. The ceramic crowns are free of metal, so they won't discolor around the gum line. High-quality porcelain, dental crowns look and function like a natural tooth. The dental crown material reflects light just like real teeth creating a highly realistic appearance.

Dental Bridge
A dental bridge is used to replace several consecutively missing teeth. The bridge can be anchored to adjacent teeth, or to dental implants. A dental bridge is a combination of a metal retainer and a porcelain tooth restoration, and can be designed to look and function like your natural teeth.
A dental bridge that uses adjacent teeth as anchors requires the dentist to remove substantial tooth material to make room for the bridge. This weakens the integrity of the tooth structure and may require additional maintenance in the future.
The dental bridge procedure will vary depending on the type of bridge you choose to replace your missing teeth. Dr. Ferradas will ensure that every patient fully understands the process of their procedure and are fully prepared for each phase of treatment.
For patients who choose a traditional dental bridge, their first phase of treatment will be preparing the adjacent teeth. Once prepared, a mold is taken of the mouth and used to create a custom designed dental bridge restoration. Once the bridge is fabricated, you will return to our El Segundo dental office for a final fitting and adjustments.

Cosmetic Dentistry
What's Cosmetic Dentistry
Cosmetic dentistry is used to restore the health, function, and enhance the natural aesthetic of your smile. Cosmetic procedures can help patients prevent cosmetic blemishes from developing into more advanced oral health concerns. We use a unique blend of periodontics, dental implants, and cosmetic treatments to help patients achieve their optimal smile.
Dr. Ferradas practices conservative dentistry, focusing on the natural integrity and conservation of your teeth. The entire Second City Dental staff is patient-focused. We promote and encourage open lines of communication so that we may build strong relationships with our patients.
Cosmetic Dental Services

• Teeth Whitening: Teeth whitening treatments are an effective and efficient way to brighten and safely whiten your smile. Modern teeth whitening gels are designed to cause less sensitivity in the teeth and gums.
• Cosmetic Periodontics: A highly trained and experienced periodontist, Dr. Ferradas offers unique cosmetic periodontics for the improved health and appearance of the gums. Gummy smiles or a receding gum line can present oral health complications if left untreated.
• Gum Surgery: For some patients with advanced gum health concerns, gum surgery may be required to restore the health and function of the gums.
• Dental Implants: Missing teeth are an oral health concern that also present a cosmetic concern. Many patients feel embarrassed sharing their smiles when they have missing teeth.
  Porcelain Veneers: Used conservatively, dental veneers can cosmetically disguise surface blemishes on the teeth.
• Dental Crown: A dental crown can be used if a tooth is broken, chipped or cracked. The custom designed crown is fitted over a prepared tooth.

Insurance
Financial Options
Affordability is one of the most important aspects of dental care. We provide candid communication about your care and answer any questions regarding insurance and payments at the time of service. We accept most PPO dental insurance plans.
Our payment options include:

• Cash
• Check
• Visa
• MasterCard
• American Express
• Discover Card
  

Insurance Options
We accept most PPO dental insurance plans and will file claims on your behalf, saving you the time and hassle. Our knowledgeable benefit coordinator can help you maximize your dental benefits and minimize your out-of-pocket cost. We will tell you upfront what your insurance plan will pay for and offer options for taking care of any remaining balance. We accept the PPO dental insurance plans offered by some of the most most popular insurance companies.
Employers We Support
The city of El Segundo and the surrounding South Bay area is home to some of the most respected employers in the country. While not a conclusive list, we accept the PPO dental insurance plans offered by these companies:

Concierge Dentistry Wellness Membership Plans
Dr. Ferradas and his staff are committed to providing patients with exceptional dental care. We have taken steps to enable you and your family to more easily receive the care that you need at the most affordable cost.
Designed for our uninsured and self-insured patients, Second City Dental offers two Concierge Wellness Membership Plans This is not insurance, but a unique, affordable option to get the oral care you need to maintain a healthy smile.
Benefits of Concierge Dentistry

• No maximum per year
• No deductible
• No claims to submit
• No pre-authorization
• No limits for pre-existing conditions
• Free consultations
• No waiting period

Limitations:

• Concierge Dentistry does not include any dental procedure that is not performed in our practice and any products dispensed in our practice for home use. Cannot be used for treatment with another dentist.
• Membership is valid for 12 months
• Membership is not transferable
• Services cannot be filed with dental insurance
• Cannot be used in a workman’s compensation treatment plan.
• There are no refunds for paid memberships, even if the plan benefits are not utilized during the participation period. Unless the office is notified 30 days prior to renewal, the Concierge Membership will automatically renew and you will be billed on the anniversary date.
• This is not an insurance plan
  

About Us
Our History
The Purcell Building is an iconic fixture of Main Street and Grand Avenue in downtown El Segundo. Many long time residents have claimed it is the first building in El Segundo to have an automatically operated elevator.
Early in the 1940's, Dr. Purcell opened a successful dental practice in this building. In 1990, Dr. Alec Ferradas, DDS took over the the dental office and has continued to treat patients here for the past 30 years. This building has the distinction of being the home to the longest, continuously operating dental office in El Segundo with an 80 year heritage of quality dentistry.
Today we're a modern, 21st Century dental office with some of the latest technology. Our home city of El Segundo literally translated from Spanish means "The Second", so we recently rebranded our practice to Second City Dental.
We're a locally owned private practice - not a chain or franchise - and have provided dental care for four generations of South Bay families.
Don't worry If you've put off going to the dentist for awhile. We understand life sometimes get's in the way. We're not here to make judgements, so be assured our office is a "no lecture zone" focused on you having a relaxed, amazing experience.
It's time to look and feel great again. Dr. Alec Ferradas, DDS and the Second City Dental team is your best choice for a bright, healthy, beautiful smile.

Meet the Doctor
Dr. Alec V. Ferradas, DDS
Dr Ferradas graduated from Loyola University School of Dentistry - Chicago in 1986. Prior to taking over the current El Segundo practice in 1990, he worked at several dental clinics in Chicago and Los Angeles.
Dr. Ferradas has a simple practice philosophy: “Treat all people as family...nothing is more rewarding than having generations of patients coming through the doors over the years!!” Dr Ferradas is a warm, friendly and professional man who always focuses on giving his patients the most amazing experience.
Dr. Ferradas has spent most of his adult life in the South Bay. He’s a proud family man, having raised 2 wonderful sons to adulthood. He enjoys outdoor life, photography, racket sports, and has a musical passion for playing guitar.

Contact
If you’re ready for personal, comfortable, one-on-one care, Second City Dental is the right place for you. We look forward to helping you get started on the path to a bright, healthy, beautiful smile.
Our Office
Second City Dental
Alec V. Ferradas, DDS, Inc.
311 Main Street
Suite C (2nd Floor)
El Segundo, CA 90245 USA
(310) 322-2734
Email: [email protected]
Website: https://secondcitydental.com
Scheduling Appointments
All dental office visits require an appointment. However, we do make arrangements for same day appointments and emergency appointments. Just give us a call during office hours and we'll fit you in.
Emergency Dentistry
Phone the office for a no-obligation consultation for your emergency needs anytime. For medical or life-threatening emergencies, please call 911.
Driving Directions
Our office is located at Main Street and Grand Avenue in the heart of downtown El Segundo, California. We’re a 7 minute walk to the beach, and a 7 minute drive from the 105 and 405 freeways.
From the westbound I-105 Freeway, exit the end of the freeway at Imperial Highway. Continue westbound on Imperial Highway for 1 mile to Main Street. Turn Left on Main Street until you reach Grand Avenue.
From the I-405 Freeway, exit westbound El Segundo Blvd. Continue westbound on El Segundo Blvd. (pass Sepulveda Blvd.) until you reach Main Street. Turn right on Main Street for 2 blocks until you reach Grand Avenue.
Our office is easily accessible from Manhattan Beach, Hermosa Beach, Redondo Beach, Hawthorne, Lawndale, Torrance, Playa del Rey, Marina del Rey, Playa Vista, and Westchester.

Parking
There is convenient parking near our office. Free covered public parking is located in the parking structure behind our building west of the office. There is also additional free parking in the lot at the north side of our building. For those who prefer to use our elevator, please access the front of our building on Main Street.
New Patient Forms
Hey, we get it. You don't want to arrive for your appointment only to be handed a stack of forms you have to fill out while balancing a clipboard on your lap. Dentistry shouldn't be painful, so we make it easy for you to download all our patient information forms so you can complete them at at your convenience before your appointment. Simply complete the forms and bring them with you on your first visit.

Your First Visit
On your first visit you'll receive a thorough oral examination by Dr. Ferradas, who will check for things like tooth decay, gum disease and other things that can affect not just your mouth, but your overall health. Then you’ll talk together about any treatments you might benefit from.
You may also get your teeth cleaned on this visit by our certified hygienist, or it may be scheduled for a follow-up visit. From start to finish, this first visit will most likely last 1-1 1/2 hours so we can make sure we've given your smile the attention it needs.
Don’t forget to bring:

• Your completed patient forms
• Your medical and dental history info, including any medications you’re taking
• Your dental insurance card (if you have insurance)
• Your identification (i.e. Drivers License)
• Your parent if you’re under 18

Privacy Policy
CALIFORNIA CONSUMER PRIVACY POLICY
Effective Date: January 1, 2020
This CCPA Privacy Policy for California Residents (“CCPA Privacy Policy” or "Policy") supplements the information contained in this office’s (“this office,” “we,” “us,” or “our”) online privacy notice on the office website and applies solely to consumers who are residents of the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”). Terms used in this CCPA Privacy Policy, such as personal information, consumers, third party(ies) and service providers, have the same meaning as they are defined in the CCPA.
1. Summary of CCPA Privacy Policy
Please read this entire Policy carefully to understand our practices regarding your personal information. The following points summarize some of the important details discussed below:
Under the CCPA, a California consumer has the right to request that this office disclose what personal information we collect, use, disclose, and sell. Note, however, that this office does NOT sell personal information.
Under the CCPA, a California consumer also has the right to request that this office delete the personal information we have collected from the consumer.
Not all of your personal information is subject to the CCPA. The CCPA does not apply to personal information covered by certain sector-specific privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) and its implementing regulations, the California Financial Information Privacy Act (CalFIPA), and the Driver’s Privacy Protection Act of 1994. If you are an office patient, your personal information may be subject to these other privacy laws and your personal information that this office maintains may be exempt from the CCPA. Your rights under other applicable privacy laws are described in our online privacy notice, which can be found in our office's privacy policy.
California consumers have the right to not receive discriminatory treatment by this office for the exercise of their privacy rights under the CCPA.
2. What Is Personal Information?
The CCPA provides personal information rights to California residents. The CCPA defines personal information as information that “identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular” California consumer or household. Personal information does not include publicly available information or consumer information that is deidentified or aggregate consumer information.
3. What Personal Information Do We Collect About You?
We collect or generate personal information about you in a number of ways depending on the product or service and the relationship we have with you. For example:
Your contact information, such as your email, home address, ZIP code, and phone number. Such items are collected when you sign up for our contests or promotions or use our online appointment scheduling process.
Your name, date of birth, insurance information, appointment date and time and family member information. Such items are collected when you use our online appointment scheduling process.
Your public information, such as comments or reviews that you post on our site. We also collect requests or questions that you publicly post.
Your demographic information, such as your postcode, preferences and interests. Other information, such as your location, your IP address, the browser/device/hardware you are using, your GPS location and what pages you visit on our site. Such items are collected when you visit our website, affiliated websites, or any other digital property associated with us.
For more information, see below for a list of the categories of personal information, along with some descriptions and examples that we may collect through each of the processes described above:
Personal Identifiers: This includes first and last name, previous name, address, telephone number, unique personal identifier, and signature;
Device and Online Identifiers and Related Information: This includes online identifiers, Internet Protocol (IP) address, email address, account user name, mobile/ wireless number, social media profile, unique device identifier and serial number, and other device information;
Demographic Information: This includes date of birth and household income data;
Financial Information: This includes credit report information, credit scores, transaction information (both about your accounts with us and any accounts you link to a Product), financial account information used to validate your identity, account information about externally linked accounts, account login credentials, household income data, and other financial information;
Government Identifiers: This includes social security number, national identification number, other government-issued identification number, driver’s or operator’s license number, passport number, and copies of government IDs;
Protected Classification Characteristics: This includes age, national origin, citizenship, nationality, marital status, sex, and veteran or military status; please note that we do not collect information regarding gender identity, gender expression, or sexual orientation unless you provide it to us in connection with our products or services;
Purchase History: This includes customer purchase history or tendencies;
Biometric Information: This refers to genetic, physiological, behavioral, and biological characteristics or activity patterns used to extract a template or other identifier or identifying information, such as: fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patters, as sleep, health, or exercise data;
Internet, Application, and Network Activity: This includes text messages or emails sent to us, clickstream/online website tracking information, and data related to user activity (e.g., browser visits and cookies or other similar technologies);
Location Data: We may receive information about your location and your mobile device, including a unique identifier for your device; in addition, in some instances, location information can be derived from your IP address or through your wi-fi connection;
Sensory Data: This includes audio data, such as a recording of your voice when you call us;
Professional or Employment-Related Information: This includes occupation, title, employer, and employment history; and
Inferences About You: This includes a profile reflecting a person's preferences, characteristics, predispositions, behavior, attitudes and creditworthiness profile.
Although you don’t have to supply any of the personal information we request, we may not be able to provide products or services to you or you may not be able to interact with our website if you do not.
4. How Do We Use Your Personal Information?
We use your personal information for the following business purposes:
1) To keep an internal record for our reporting and analysis purposes.
2) To provide you with relevant content, materials, offers, programs and to administer your participation in our contests or sweepstakes.
3) To respond to your requests or questions that you may provide via our social sites.
4) To improve our sites, products, services and other marketing purposes.
5) To protect this office, other patients and our assets and sites and for other security measures.
6) To remain in communication with you with any products or services you requested.
7) To schedule an appointment for you and contact you via mobile phone text/SMS or email to confirm your appointment.
From time to time, we may also use your information to contact you for market research purposes:
1) We may contact you by email, phone or mail.
2) We may provide your information to our third-party service providers for marketing or promotional purposes.
3) To target ads to you based on your past online activity.
4) We will never sell your information.
5) Customer information retention is indefinite and is shared with select third-party service providers.
6) Supporting our internal business operations, including assessing and managing risk and fulfilling our legal and regulatory requirements.
7) Complying with contractual obligations, relevant industry standards, and our policies. Notifying you about changes to the sites, products and policies.
8) Performing analytics concerning your use of the products and sites, including your responses to our emails and the pages and advertisements you view.
9) Mitigating fraud and enhancing the security of the sites and our online services.
Managing institutional risk.
10) Operating, evaluating and improving our business (including developing new products and services; improving existing products and services; and performing accounting, auditing and other internal functions).
11) Authenticating your identity, including when scheduling appointments and financial application processes through the sites as well as afterwards.
12) Any information collected is disclosed to you here and is used as permitted or required by law. We also abide by the set of rules prescribed to us by Google AdWords: https://support.google.com/adwordspolicy/answer/143465.
We may also use your personal information for any other purpose that we disclose at the time you provide, or when we collect, your information and other purposes permitted by applicable law. We may also use data that we collect on an aggregate or anonymous basis for various business purposes, where permissible under applicable laws and regulations.
We are required to identify the categories of personal information we share with third parties for operational purposes. We disclose the following categories of personal information for operational purposes: personal identifiers; device and online identifiers and related information; demographic information; financial information; government identifiers; protected classification characteristics; purchase history; internet, application, and network activity; location data; sensory (audio data); professional or employment-related information; and inferences about you.
5. What Is The Source Of The Personal Information We Collect About You?
When you sign up for things automatically like a contest or a promotion or when you register through secondcitydental.com
When you schedule an appointment with us through the office website. Through tracking tools, such as cookies, tags and other technologies.
We may also use information associated with your social media account, e.g., your name, username, email address, gender, profile picture, etc. We may also collect information about your friends or family if you share any of our social content using web tools.
6. Who Do We Share Your Personal Information With?
We share personal information as set forth below:
1) Our third-party service providers, including Google, show our ads on sites across the internet.
2) Please be aware that third-parties may use cookies, web beacons, and similar technologies to collect or receive information from our website and use that information to provide measurement services and target ads.
3) Additionally, please be aware that Facebook may also use cookies, web beacons, and similar technologies to collect or receive information from our website and use that information to provide measurement services and target ads.
7. Does This Office Sell Personal Information?
California law requires that we describe certain disclosures of personal information where we receive valuable consideration. California law treats such disclosures as “sales” even if no money is exchanged.
We do not sell information to third parties as defined under California law, and we have not done so for the 12-month period preceding the last revision date of this CCPA Privacy Policy.
8. What Are My CCPA Rights to Know About My Personal Information?
You have the right to know certain information about our collection, use, and disclosure of your personal information for the 12 months preceding the date of your request. You also have the right to request that we provide you with specific pieces of your personal information. These rights are subject to certain exceptions.
Upon receipt of your request, and after we verify your identity, we may provide you with information about the following:
1) The categories of personal information we collected about you.
2) The categories of sources of the personal information we collected about you.
3) Our business or commercial purpose for collecting the personal information.
4) The categories of personal information we disclosed about you to a service provider.
5) The specific pieces of personal information we collected about you (data portability).
If responding to all or part of your request would conflict with federal or state law, or your personal information is subject to an exemption under the CCPA, we will inform you of that fact. We will respond to the portion of your request that is not in conflict with applicable laws or exempt under the CCPA.
9. What are My CCPA Rights to Have my Personal Information Deleted?
You have the right to request that this office delete personal information we have collected from you, subject to certain exceptions and exemptions. Absent an exception or exemption, upon receipt of your request, and after we verify your identity, we will delete and will request that our service providers delete your personal information.
10. How Do I Exercise My CCPA Rights?
Beginning January 1, 2020, if you are a California resident and would like to submit a CCPA request, you may:
Initiate a request by submitting a CCPA Request Form.
Only you, or a person you authorize to act on your behalf may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To authorize another person to make a verifiable request on your behalf, you must provide that person with written permission clearly describing their authority to make a request on your behalf. That individual must also be able to verify their identity with us and provide us with their authority to act on your behalf. An individual to whom you have provided Power of Attorney pursuant to Sections 4000 – 4465 of the California Probate Code may also make a request on your behalf.
11. How Will You Verify My Identity If I Make a CCPA Request?
In order to verify your identity, we will collect your:
Name
Date of Birth
Email
Telephone Number
Address
In certain instances we may ask you for additional categories of personal information if we are not able to verify you information using the categories stated above.
We will use this information to verify your identity using reasonable methods in order to process your rights request. These methods may include matching information you provided to us with information already maintained by us or through the use of a third party identify verification service.
We will use the information you provide to verify your identity and to respond to your rights request and for no other purpose.
We cannot respond to your request or provide you with personal information if we are not able to verify your identity or authority to make the request or confirm the personal information relates to you.
You are not required to have an account with us to make a verifiable request.
12. What Are My CCPA Non-Discrimination Rights?
We will not discriminate against you for exercising any of your CCPA rights, which means we will not:
1) Deny you goods or services.
2) Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
3) Provide you a different level or quality of goods or services.
4) Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
13. How Do I Contact this Office with Questions About the CCPA Privacy Policy?
If you have any questions or concerns about this CCPA Policy, please contact:
Contact Officer: Office Administrator
Alec V. Ferradas, DDS, Inc.
/dba Second City Dental
311 Main Street
Suite C
El Segundo, CA 90245
Telephone: (310) 322-2734

HIPAA Policy
NOTICE OF PRIVACY PRACTICES
THIS NOTICE DESCRIBES HOW HEALTH INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GAIN ACCESS TO THIS INFORMATION. PLEASE REVIEW THIS NOTICE CAREFULLY. THE PRIVACY OF YOUR HEALTH INFORMATION IS IMPORTANT TO US.

Our Legal Duty
The Health Insurance and Portability & Accountability Act of 1996 (HIPAA) is a federal program that requires that all medical and dental records and other individually identifiable health information used or disclosed by us in any form, whether electronically, on paper, or orally, are properly kept confidential. HIPAA gives you, the patient, significant rights to understand and control how your health information is used.
HIPAA provides penalties for covered entities, including our Practice, which misuse “protected health information” (PHI). PHI is information about you, including demographic information, that may identify you and that relates to your past, present, or future physical or mental health or condition and related health care services. We are required by law to maintain the privacy of your PHI and to provide you with this notice of our legal duties and privacy practices with respect to your PHI. We also have legal obligations to notify you in the event of a breach of unsecured PHI.
This Notice of Privacy Practices describes how we may use and disclose your PHI for treatment, payment, healthcare operations, and for other purposes that are permitted or required by law. It also describes your rights to access and control your PHI. This Notice of Privacy Policies takes effect on 10/22/2020, and remains in effect until we replace it. We are required to abide by the terms of the Notice of Privacy Practices that is in effect.
We reserve the right to change our privacy practices and the terms of this Notice of Privacy Practices at any time, provided such changes are permitted by applicable law. We reserve the right to make any changes in our privacy practices effective for all PHI that we maintain, including health information we created or received before we made the changes. In the event of a change in our practices, we will provide you with a copy of the revised Notice of Privacy Practices through one or more of the following methods: posting the Notice of Privacy Practices to our website, mailing you a copy, or providing you a copy at your next appointment with us.
You may request a copy of our current Notice of Privacy Practices at any time. For more information about our practices, or for additional copies, please contact us using the information listed at the end of this Notice.
How We May Use and Disclose Your Protected Health Information
Treatment: We may use or disclose your PHI to personnel in our office, as well as to physicians and other healthcare professionals within or outside our office, who are involved in your medical care and need the information to provide you with medical care and related services. For example, we may use or disclose your PHI in consultations and/or discussions regarding your medical care and related services with healthcare providers who we refer to and receive referrals from. We require authorization to disclose your PHI to healthcare providers not currently involved in your care.
Payment: We may use and disclose your PHI to obtain payment for services we provide to you. If you personally pay in full for service(s), you have the right to restrict us from disclosing your PHI with respect to that service(s) to your health plan/insurer. For example, we may give your health insurance provider information about you so that they will pay for your treatment.
Healthcare Operations: We may use and disclose your PHI in connection with our healthcare operations. Healthcare operations include quality assessment and improvement activities, reviewing the competence or qualifications of healthcare professionals, evaluating practitioner and provider performance, conducting training programs, accreditation, certification, licensing, and credentialing activities. For example, we may disclose PHI to medical students who are performing work with our office, or call your name in the reception area.
Appointment Reminders and Other Contacts: We may disclose PHI in the course of leaving phone messages and in providing you with appointment reminders via phone messages, postcards, or letters. We also may use and disclose Health Information to tell you about treatment alternatives or health-related benefits and services that may be of interest to you.
Business Associates: We may disclose PHI to our business associates, such as billing services or healthcare professionals providing services as independent contractors, for the purpose of performing specified functions on our behalf and/or providing us with services. PHI will only be used or disclosed if the information is necessary for such functions or services. All of our business associates are obligated to protect the privacy of PHI and are not allowed to use or disclose any PHI other than as specified in our contract with them.
Your Family, Friends, and Representatives: We may use or disclose PHI to notify or assist in the notification of a family member, domestic partner, close personal friend, your personal representative, an entity assisting in a disaster relief effort, or another person responsible for or involved in your care. If you are present, prior to use or disclosure of PHI we will provide you with an opportunity to object to such uses or disclosures. In the event of your incapacity, your death, or in emergency circumstances, if deemed appropriate based upon our professional judgment, we will disclose PHI that is directly relevant to the person’s involvement in your care. We may inform such person(s) of your location, your general condition, or death. We will also use our professional judgment and our experience with common practice to make reasonable inferences of your best interest in allowing a person to obtain prescriptions, medical supplies, x-rays, or other similar forms of PHI on your behalf. We will not disclose PHI to such an individual if doing so would be inconsistent with any of your prior wishes that are known by us.
Abuse or Neglect: We may disclose your PHI to appropriate authorities if we reasonably believe that you are a possible victim of abuse, neglect, or domestic violence, or the victim of other crimes. We may disclose your PHI to the extent necessary to avert a serious threat to your health or safety or the health or safety of others.
Coroners, Medical Examiners and Funeral Directors: We may release PHI to coroners or medical examiners as necessary, for such purposes as identifying a deceased person or determining the cause of death. We also may release PHI to funeral directors as necessary for their duties.
National Security: Under certain circumstances, we may disclose PHI to military authorities. We may disclose PHI to authorized federal officials as required for lawful intelligence, counterintelligence, and other national security activities. Under certain circumstances, we may disclose PHI to a correctional institution or law enforcement official with whom you are in lawful custody.
Fundraising: We may contact you in relation to fundraising activities; however you have the right to opt out of receiving such communications.
Data Breach Notification Purposes: We may use or disclose your PHI to provide legally required notices of unauthorized access to or disclosure of your PHI.
Required by Law: We may use or disclose your PHI when we are required to do so by law. Such circumstances include, but are not limited to, compliance with a court order, mandatory reporting due to serious or imminent threats to the public, mandatory reporting of child abuse or neglect, in response to government agency audits or investigations, and reporting disclosures to the Secretary of the Department of Health and Human Services as necessary for the purpose of investigating or determining our compliance with HIPAA and Health Information Technology for Economic and Clinical Health Act (HITECH) rules.
You May Provide Additional Authorization
Marketing Uses: We may only use or disclose your PHI for marketing purposes if you authorize us to do so. Such authorization would allow us to disclose PHI to a third party vendor business associate for the purpose of providing you with targeted supplementary products or services when your physician believes such offerings will be of value to you. Your authorization may be revoked in writing at any time. Revocation of authorization will not affect any use or disclosures permitted by your authorization while it was in effect.
Sale: We may only use or disclose your PHI in a manner that constitutes a sale of information if you authorize us to do so. Your authorization may be revoked in writing at any time. Revocation of authorization will not affect any use or disclosures permitted by your authorization while it was in effect.
To Others upon Your Specific Authorization: In addition to our use of PHI as described in this Notice of Privacy Practices, you may give us written authorization to use your PHI or to disclose it to anyone for any purpose. If you give us an authorization, you may revoke it in writing at any time. Your revocation will not affect any use or disclosures permitted by your authorization while it was in effect. If the Practice maintains any psychotherapy notes, they will not be released unless you sign an authorization or if otherwise required by law. Consistent with the Genetic Information Nondiscrimination Act (GINA), our Practice will not use or disclose your genetic information to insurance providers or others for underwriting purposes.
Patient Rights
Access: You have the right to inspect and receive copies of your PHI, or to receive your PHI electronically, with limited exceptions. You may also request that we prepare a summary or an explanation of your PHI. If we maintain your PHI in electronic format, you may request to view your PHI in that format. You may request that we provide copies or the summary in a format other than photocopies. We will use the format you request unless it is not practicable. To obtain copies or a summary, you must make a request in writing and provide us a reasonable amount of time to respond, generally thirty (30) days. You may send a letter to or request a form from us using the contact information listed at the end of this Notice of Privacy Practices. We will charge you a reasonable cost-based fee for expenses such as copies, postage, scanning cost, electronic data compilation costs, and/or staff time. Contact us using the information listed at the end of this Notice of Privacy Practices for a full explanation of fees for your request.
Notification of a Breach: We will notify you of a breach of your unsecured PHI, as required by HIPAA and the Health Information Technology for Economic and Clinical Health Act (HITECH).
Disclosure Accounting: You have the right to receive a list of instances, if any, in which we or our business associates or their subcontractors disclosed your PHI for purposes other than treatment, payment, healthcare operations, and other permitted uses as described in this Notice of Privacy Practices, for the last 3 years. If you request this accounting more than once in a 12-month period, we may charge you a reasonable, cost-based fee for responding to the additional requests. You have the right to request such an accounting in an electronic format.
Restrictions: You have the right to request that we place additional restrictions on our use or disclosure of your PHI. We are not required to agree to these additional restrictions, but if we do, we will abide by our agreement, except in emergency circumstances.
Electronic, Alternative, or Confidential Communication: You have the right to request, in writing, that we communicate with you about your PHI by alternative means, such as in electronic format, or to alternative locations. Your request must specify the alternative means or location, and provide satisfactory explanation regarding how payments will be handled under the alternative means or location you request.
Amendment: You have the right to request, in writing, that we amend your PHI. Your request must explain why the information should be amended. We may deny your request under certain circumstances.
Electronic Notice: If you receive this Notice of Privacy Practices on our website or by e-mail, you are entitled to receive a copy in written form.

Questions and Complaints
If you have any concerns that we may have violated your privacy rights, or if you disagree with a decision we made about access to your PHI or in response to a request you made to amend or restrict the use or disclosure of your PHI, or to have us communicate with you by alternative means or at alternative locations, you may contact us using the information listed below.
In addition, you may submit a written complaint to the U.S. Department of Health and Human Services. We will provide you with the contact information for filing a complaint upon request. We support your right to the privacy of your PHI. We will not retaliate in any way if you choose to file a complaint with us or with the U.S. Department of Health and Human Services.
If you would like additional information regarding our privacy practices, or if you have questions or concerns, please contact us as indicated below.
Contact Officer: Office Administrator
Alec V. Ferradas, DDS, Inc.
/dba Second City Dental
311 Main Street
Suite C
El Segundo, CA 90245
Telephone: (310) 322-2734